Design for social channels since 2008
I have been designing for social channels since 2008 creating the first Facebook page for ASOS. Since then I have designed social assets for clients across multiple social channels: Instagram, Facebook, Twitter and LinkedIn. Graphics are designed to stand out in cluttered social timelines. Effective engagement is achieved by combining concise messaging with copy that is designed to be instantly legible at the timeline display size.
ASOS – facebook posts
With clear objectives and marketing mechanics, ASOS facebook posts were highly effective. In the early days of facebook, marketing posts relied entirely on viral and organic distribution with great success.
Fujitsu I-CIO – tweets
Social assets for Twitter and LinkedIn to support articles and Big Thinker features on the I-CIO website. Graphics are designed to stand out in cluttered social timelines. Effective engagement is achieved by combining concise messaging with copy that is designed to be instantly legible at the timeline display size.
CIMA Thomson reuters – social assets
Social assets for Twitter designed to support CIMA Thomson Reuters longform articles. The assets were designed with text optimised to be legible at the default timeline display size and for mobile devices.
CIMA – social assets
Social assets for Twitter designed to support CIMA’s Water Scarcity longform feature. Multiple assets were created using isolated stats from the infographic. The assets were designed with text optimised to be legible at the default timeline display size and for mobile devices.
UKTV – W Channel
Animated Instagram and Twitter templates created for UKTV’s W Channel.
