Sainsbury's -
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Award winning Little ones website and digital comms

UI design / Web design / Marcomms

Website UI design and Marcomms design for Sainsbury’s Little ones, Sainsbury’s Bank and Sainsbury’s Magazine. The Little ones website was designed to publish content for mums as part of a wider marketing campaign by Sainsbury’s combining digital offers, printed magazines, in-store offers and segmented emails. My role involved all aspects of the user experience from the initial brand work and UI design to template designs for the promos, offers and responsive emails. The site won several marketing awards since its launch in 2010 including the Grand Prix at the International CMAs in 2012. The success of the Little ones website led to work with Sainsbury’s Bank and Fujitsu.

Responsive email templates

Sainsbury’s Bank budget calculator

Responsive email templates for Sainsbury’s Bank