Tate Online - Jason Fawcett
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Tate Online

Website and touchsrceen designs for the Tate

Web design / Touchscreen UX design /  animation 

As part of the Tate’s rebranding in 1998 I was responsible designing a website that allowed each of the Tate’s four art galleries to have have their own distinct identity within the overall site. The challenge was to deliver this wealth of content and information to the general public in an efficient and user-friendly manner. Sections for Tate Modern, Tate Britain, Tate Liverpool and Tate St Ives were colour coded to improve user-orientation throughout the site. The gallery’s collections could be browsed alphabetically or accessed via a searchable database. In 2002 I created detailed UI designs for Tate Modern’s handheld gallery guide which made use of the pioneering wireless and touchscreen technologies to deliver information about exhibits to gallery visitors using handheld PCs.

Awards

BAFTA Interactive Award 2003
Tate Online
Winner: Online factual

BAFTA Interactive Entertainment Award 2002
Tate Modern Multimedia Tour
Winner: Technical innovation

Tate website

Landing pages for each of the four Tate galleries

Animated interactive maps