CIMA - Jason Fawcett
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CIMA – Chartered Institute of Management Accountants

UX design and Art direction for CIMA

 UI design / Art direction / Infographics / Marcomms

A variety of projects for CIMA with my contribution involving UI design, longform, email, infographics and social asset design. For CIMA Thomson Reuters the challenge has been to present engaging longform editorial for multiple devices. The solution was a responsive longform template that can allow content to be updated easily. Infographics located in the main article are designed so that the information can be broken into several individual assets for distribution via social channels.

Water scarcity longform and infographic

Infographics are designed so that the information can be broken into several individual assets for distribution via social channels. Combined with concise messaging these assets are designed to stand out in cluttered timelines driving traffic to the article.